Dominica’s tourism industry recorded one of its strongest years on record in 2025, with stayover visitor arrivals climbing to approximately 99,000, according to figures released by the Discover Dominica Authority (DDA).
Chief Executive Officer of the DDA, Marva Williams, described the results as a major achievement for the destination, noting that the figure represented an 18 percent increase compared to the previous year.
“Last year was a record-breaking year for us,” Williams stated while explaining that 2019 had previously been used as the island’s tourism recovery benchmark following the COVID-19 pandemic. “Last year we recorded about 99,000 stayover arrivals coming to the destination and that represented about an 18% increase as compared to the previous year.”
Williams said the increase was driven by coordinated marketing efforts, investments in the tourism sector, and stronger collaboration between government and private stakeholders including hotels, tour operators, and travel agencies.
“I’m talking about the investments by the government, the investments in hotels, the stakeholders like the tour operators, the travel agents, every individual who speaks about Dominica, especially in a positive light,” she said.
The United States remained Dominica’s largest source market in 2025, contributing roughly 29 percent of all stayover arrivals. According to Williams, that translates to approximately 28,000 visitors from the U.S. alone. The destination also recorded growth from France, Trinidad and Tobago, and Germany as tourism officials intensified efforts to target eco-conscious travellers and nature-focused tourism markets.
“We’ve seen increase in numbers coming from France of over 7,000,” Williams noted while describing Dominica as “a relatively unspoiled but modern destination.”
Tourism officials say the 2025 figures will now serve as the country’s new baseline as Dominica continues to expand its tourism sector through new hotel developments, increased air access, and international marketing campaigns focused on sustainability and nature tourism.
For tourism stakeholders across the island, the latest numbers are also being viewed as an indication that Dominica’s post-pandemic recovery phase has largely shifted into a period of expansion and market competition within the wider Caribbean tourism industry.
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