Geest Industries in Dominica

Geest Industries played a central role in Dominica’s banana export economy during the 20th century, serving as the principal buyer, transporter, and marketer of bananas for the Windward Islands. The company’s long-standing operations shaped the agricultural sector and the economic livelihoods of thousands of Dominican farmers for decades.

Historical Background of Geest Industries

Geest’s presence in Dominica dates back to the 1950s, when it began formal banana export arrangements under exclusive shipping contracts. Operating out of ports such as Portsmouth and Fond Cole, the company provided shipping vessels, packaging materials, and logistical support. In exchange, it maintained control over pricing and export volumes, a model that later drew criticism for its imbalance.

Economic and Social Impact

At its peak, Geest exported over 30,000 tonnes of bananas annually from Dominica, directly linking rural farmers to UK markets. Many communities in the northern and eastern parishes were economically dependent on this trade. However, farmers faced volatility in pricing and rejections due to cosmetic standards set by European supermarkets.

Decline and Legacy

Geest’s monopoly weakened with the liberalisation of global trade in the 1990s and the phasing out of preferential EU banana agreements. By the early 2000s, operations in Dominica ceased. Yet its legacy endures in the memories of banana sheds, truck convoys, and livelihoods built around the “green gold” era.